Snapchat is one of the hottest social media platforms out there, and it’s not just for sending disappearing messages to your friends. The platform has evolved into a powerful marketing tool, with over 100 million daily active users worldwide. If you’re looking to get started with Snapchat ads, this blog post is for you. We’ll give you an overview of how Snapchat ads work and how they can be used to reach your target audience. We’ll also provide some tips on creating effective Snapchat ads that will help you get the most out of your marketing budget.
Why Try Snapchat Ads?
There are a few key reasons to try Snapchat Ads for your business. First, Snapchat has a massive audience with over 190 million daily active users. That’s a lot of potential customers! Second, Snapchat Ads are highly engaging and interactive. Users can swipe up on your ad to learn more, watch a video, or install your app. This makes them much more effective than traditional banner ads. Finally, Snapchat Ads are relatively inexpensive compared to other social media platforms like Facebook and Instagram. So if you’re looking to reach a large audience on a budget, Snapchat is a great option.
Snapchat Ad Campaign Types and Targeting Options
There are three primary types of Snapchat ads: Snap Ads, Sponsored Lenses, and Sponsored Geofilters.
Snap Ads are full-screen video ads that appear between users’ Stories. They can be up to 10 seconds long, and can include a call-to-action (CTA) button that links to either a website or another Snapchat Story.
Sponsored Lenses are animated filters that users can overlay on their photos and videos. They can be used for branding purposes or to promote a product or service.
Sponsored Geofilters are location-based filters that can be used to promote an event or place. They can be designed to target a specific geographic area, or can be available to all Snapchat users in a given city or state.
Building the Perfect Beast
One year into its existence, Snapchat upped the ante – and the user count – by introducing video to the app, which had just started selling in the Google Play store. The videos were only 10 seconds long, but the rollout was successful enough to push so-called “snaps” to 50 million per day.
In 2013, Snapchat followed up with two new features – “Stories” and “Chat”. The story feature enabled Snapchat users to post a series of snaps that would remain active and viewable for 24 hours.
Its Chat function helped move Snapchat higher up on the social media pyramid. Introduced in May, 2014, Chat allowed users to talk to one another in the chat window via a live video chat. Snapchat also introduced “Our Story,” another story function that enabled Snapchat users all over the world to post photos and videos from ballgames, concerts, political rallies and other public events.
Snapchat Ad Types
There are three types of Snapchat ads: Snap Ads, Collection Ads, and Long-Form Video Ads.
Snap Ads are 10-second video ads that appear between Stories. Collection Ads are a mix of images and videos that allow users to swipe up to learn more about the product or service. Long-Form Video Ads are up to 3 minutes long and appear in between Stories as well.
Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all students at Stanford University.
Reportedly, Brown came up with the idea of a social media app that enabled users to post photos and videos that disappeared from the site after a few moments.
Brown reportedly approached Spiegel with the idea, and both agreed on the notion of a social media platform modeled on disappearing content was a good idea. The duo then approached Bobby Murphy to write the code used to build the app.
In July, 2011, the co-founders released “Picaboo”, the precursor to Snapchat. Right afterward, Spiegel and Murphy forced Brown out of the company, and relaunched the company as Snapchat in September, 2011.
Both Stanford University students were only in their junior year in college at the time. As for Brown, he settled with the two co-founders for $157 million in September, 2014. He was also officially credited as being a co-founder of Snapchat.
With a clean slate and an intriguing business model. Spiegel (now the company’s chief executive officer) and Murphy went to work building the fledgling company.
If you’re looking for a way to reach a wider audience with your business. Snapchat ads could be the perfect solution. With over 200 million daily active users. Snapchat offers businesses of all sizes a unique opportunity to connect with potential customers. And with so many different ad types and targeting options available. There’s sure to be a Snapchat ad that’s right for your business. So what are you waiting for. Get started today and see the results for yourself!
Key Takeaways From This Episode:
- Learn more about Savannah and Snapchat media buying at com/sme.
- Check out Snap Tik & Sss TikTok.
- Get your ticket to the Social Media Marketing Workshops at Marketing Work Shops.
- Watch exclusive content and original videos from Social Media Examiner on YouTube.